The Brief

Meet changing consumer expectations

BrandMe have a long history with Lil-lets, having radically restyled the brand in the mid-80s and handled all design developments for the ensuing 16 years.

Our 16 years of strategic brand development relied on consumer insights, product innovation and point of sale interest to challenge the unrivalled ATL budgets of Tampax.

For our latest incarnation, we were asked to update the brand in response to a combination of fast changing consumer attitudes and unprecedented rival advertising.

The Solutions

Less is more. Discretion and intimacy, setting new standards

Our lasting custody culminated in today’s iconic script logo, bringing intimacy, informality and a timeless modernity to the brand, together with smaller formats, decorative prints and removable wrappings for ultimate handbag discretion.

© 2014 BrandMe | Registered in England No 623 3081