The Brief

Specially selected by Sainsbury’s

To relaunch Sainsbury’s wines as a bespoke range, specially selected by Sainsbury’s. The redesign was to cover all wine origins from South America and the USA to South Africa, from Europe to Australia and New Zealand.

The Solution

Labels oozing quality and personality

BrandMe created the Winemakers’ Selection by Sainsbury’s. The label is split in two, to provide quality reassurance and convey the wines’ provenance, culture and personality. The distinctive labels are clearly differentiated and memorable, making it easy to select and try new favourites.

The Results

A seductive range oozing quality and individuality which is equally suited to private or social occasions. As featured on BBC’s Saturday Morning Kitchen.

© 2014 BrandMe | Registered in England No 623 3081